Nurture is founded by Laura Rubin, an Herbalist from Brooklyn, NY. It grew out of her passion to find a more natural way of healing. Living with Crohn’s Disease since childhood, she was constantly fatigued, sick, and feeling disconnected to what she was being told to put into her body. After a major surgery in 2016, she knew that she needed to create a big shift.

In 2018, Laura began official training as an Herbalist. Today, she's a member of the American Herbalists Guild and the President of the local AHG NYC Chapter. She holds certificates in Trauma-informed Healing from the Herbal Clinical Perspective and in Bioregional Materia Medica.


Everyone around the world has ancestors who connected to plants. This was the natural way of healing for thousands of years.

Nurture exists to honor that. We believe that you are the expert of your own body. We care a lot about crafting herbal teas to help you feel great and empower you to be stronger.


Laura's roots are deeply embedded in New York City. Many of her ancestors immigrated here and founded small businesses. Her great-grandparents Rebecca and Nathan came to the US from Eastern Europe and opened a mom and pop grocery market in the Bronx. During the Great Depression they would give produce and food to customers on loan, even if it meant they'd earn less money, so that no one would go hungry. It’s in their legacy that we look to carry on the lineage of bringing healthy products to the people of NYC and beyond. And we're honored to be a member of Made in NYC.

Check out Made in NYC


Our commitment is to be a supportive ally in your wellness journey. Whether you're seeking more energy or rest, Nurture's small-batch herbal formulas help enhance your mind-gut connection

Plant Medicine is amazing. This is something you can easily dose, splash or add into your favorite beverage or meal.

Consider Nurture to be your sommelier of herbal teas and wonders. You can trust that you're getting incredibly high quality herbs from sustainable farms. In fact, we privilege the quality of ingredients in our formulas over mass production. Each blend is intentionally selected for freshness and integrity. Enjoy the robust aroma of our teas, blends and elixirs that dance on your tongue.

Your health journey is beautiful. And Nurture is here to support it through the power of plant medicine. Let's tap into its wisdom together!